Founded in 1971 in Heraklion, Crete, PLS Fashion is a family-owned Greek brand built on a long-standing tradition of craftsmanship, quality and Mediterranean living. For more than fifty years we have created timeless clothing for both men and women, with a focus on premium linen and natural fabrics, every garment designed and made entirely in Greece, within the family’s own facilities.
1971
Founded in Heraklion
50+
Years, family-owned
100%
Made in Greece
Our history
It began with Dimitra & Polydoros
PLS Fashion traces back to Dimitra and Polydoros Ploumis, known to the family simply as Yiayia and Pappou, grandmother and grandfather. What began as their workshop in Heraklion has been carried forward by the next generations of the family that runs the brand today, each preserving the craft while moving the label forward.
PLS — from the family name, Ploumis.
Who we are
Understated, contemporary, unmistakably Mediterranean
Inspired by the landscapes, light and relaxed elegance of the Mediterranean, PLS Fashion embraces an understated approach to contemporary dressing.
We pair traditional expertise with a modern perspective to create versatile pieces designed to transcend seasons and trends, clothing that feels as natural in the city as it does by the sea.
Philosophy & values
True luxury is found in simplicity
At the heart of PLS Fashion lies a commitment to authenticity, responsible production and enduring quality: the belief that real luxury comes from exceptional materials, thoughtful design, and the restraint to leave out everything unnecessary.
Authenticity
Family-made in Crete since 1971.
Responsibility
Natural fibres, local production, low-impact dyes.
Enduring quality
Pieces made to be worn for years.
Design
Clean lines, effortless silhouettes
Our design language is defined by simplicity and ease: breathable natural fabrics, considered proportions, and a calm palette in pieces that feel quietly confident.
Clean, modern lines
Minimal detailing; the cut and fabric do the talking.
Effortless silhouettes
Relaxed shapes that flatter and move with the body.
Breathable fabrics
Linen and natural fibres made for warm-weather comfort.
Materials & fabrics
Premium linen & natural fibres
Linen and natural fibres sit at the core of every collection. We source our fabrics from leading mills across mainland Europe, then cut, sew and finish every garment in-house to exacting standards.
Premium linen & naturals
The foundation of the PLS handwriting.
Sourced from Europe
Leading mills in mainland Europe.
Finished in Greece
Cut, sewn and finished entirely in-house.
Our vision
To bring contemporary Greek fashion to an international audience: collections that embody the effortless spirit of the Mediterranean while staying rooted in the values and craftsmanship that have defined us for over fifty years.