Last updated: October 2026
At PLS Fashion, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit pls.fashion, place an order, contact us, or register for a wholesale account.
This Privacy Policy is designed in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Greek data protection legislation.
1. Who we are
The website pls.fashion is operated by:
DIMITRA PLOUMI AND CO
Andrea Papandreou 22
Ammoudara, 71414
Heraklion, Crete, Greece
Email: [email protected]
For the purposes of applicable data protection legislation, DIMITRA PLOUMI AND CO is the data controller responsible for the processing of your personal data.
2. Personal data we collect
Depending on how you use our website and services, we may collect the following information:
- Name and surname
- Billing and shipping address
- Email address
- Telephone number
- Order and transaction information
- Information you provide when contacting us
- Account information, where applicable
- Business and professional information provided when registering for a wholesale account, such as company name, business address, VAT number and contact details
- Technical information necessary for the operation and security of our website, such as IP address, browser type and device information
We only collect personal information that is necessary for providing our services, processing orders and managing our business relationship with you.
3. How we use your personal data
We may process your personal data in order to:
- Process, manage and deliver your orders
- Process payments and refunds
- Communicate with you regarding your orders or enquiries
- Create and manage customer accounts
- Review and manage wholesale account registrations
- Manage our relationship with wholesale customers and business partners
- Issue invoices and comply with accounting, tax and other legal obligations
- Prevent fraud and maintain the security and functionality of our website
- Handle returns, exchanges, complaints and customer service requests
- Comply with applicable legal and regulatory requirements
We do not sell or rent your personal information to third parties.
4. Legal basis for processing
We process your personal data only where we have a lawful basis to do so. Depending on the circumstances, processing may be necessary:
- For the performance of a contract with you, including processing and fulfilling your order
- To take steps at your request before entering into a contract, including reviewing a wholesale application
- To comply with our legal obligations, including tax and accounting requirements
- For our legitimate business interests, such as maintaining the security of our website, preventing fraud and providing customer service
- On the basis of your consent, where consent is required by law
Where processing is based on your consent, you may withdraw your consent at any time.
5. Payments
We currently offer payment methods including:
- Credit or debit card
- Bank deposit
- PayPal
- Revolut
Where payments are processed through third-party payment service providers, your payment information is processed securely by the relevant provider in accordance with its own privacy and security policies.
PLS Fashion does not directly store your full credit or debit card details.
Depending on the payment method selected, certain personal and transaction information may be shared with the relevant payment provider where necessary to complete the transaction, prevent fraud or comply with legal requirements.
6. Who we share your data with
We may share personal information only where necessary for the operation of our business and the provision of our services. Recipients may include:
- Payment service providers and financial institutions
- Shipping, courier and logistics providers
- Website hosting and technical service providers
- Accounting and professional service providers
- Analytics and email marketing providers (Google Analytics, Mailchimp), only where you have given your consent
- Public authorities, tax authorities or other bodies where disclosure is required by law
These parties receive only the information necessary to perform their respective services and are required to process personal data in accordance with applicable data protection laws.
Some service providers may process data outside the European Economic Area (EEA). Where this occurs, we take appropriate steps to ensure that your personal data receives an adequate level of protection as required by applicable data protection legislation.
7. Wholesale registration
If you apply for a wholesale account, we may collect information relating to you and your business, including your name, contact details, company name, business address, VAT number and other information necessary to assess and manage your wholesale account.
This information is used solely for purposes related to your application, establishing a business relationship, managing wholesale orders and fulfilling our legal and contractual obligations.
Submission of a wholesale registration does not automatically guarantee approval of a wholesale account.
8. Data retention
We retain your personal data only for as long as necessary for the purposes for which it was collected and for any additional period required by applicable tax, accounting or other legal obligations.
Where there is no continuing legal or business need to retain your personal information, it will be deleted, anonymised or otherwise securely disposed of.
9. Cookies
Our website uses cookies and similar technologies that are strictly necessary for the website to function correctly, maintain security, remember your preferences, manage the shopping cart and enable essential e-commerce features. These cookies are always active.
With your consent, we also use analytics cookies (Google Analytics) to understand, in aggregate, how our website is used, and marketing cookies (Mailchimp) to measure the effectiveness of our newsletter campaigns. These cookies are only set after you accept them in our cookie banner. We do not use cookies for third-party advertising.
You can change or withdraw your consent at any time through the Cookie settings link at the bottom of every page. For a full list of the cookies we use, please refer to our Cookie Policy.
10. Marketing communications
Where you have expressly chosen to receive marketing communications from us, we may use your email address or other contact information to send you information about our collections, products or other relevant updates.
You may withdraw your consent and unsubscribe from marketing communications at any time by using the unsubscribe option included in our communications or by contacting us at [email protected].
Withdrawing your consent will not affect communications that are necessary for processing an order, managing your account or providing a service you have requested.
11. Data security
We take appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, accidental loss or destruction.
Access to personal information is limited to persons and service providers who require it for legitimate business purposes.
12. Your rights
Under the GDPR, and subject to the conditions provided by applicable law, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal data
- Request restriction of the processing of your personal data
- Object to certain types of processing
- Request the transfer of your personal data where applicable
- Withdraw your consent at any time where processing is based on consent
- Lodge a complaint with the competent data protection authority
To exercise any of these rights, please contact us at [email protected].
We may request additional information where necessary to verify your identity before responding to your request.
13. Third-party links
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, website, business practices or applicable legal requirements.
Any updated version will be published on this page with a revised “Last updated” date.
15. Contact us
If you have any questions about this Privacy Policy, the way we process your personal data, or if you wish to exercise any of your data protection rights, please contact us:
DIMITRA PLOUMI AND CO
Andrea Papandreou 22
Ammoudara, 71414
Heraklion, Crete, Greece
Email: [email protected]